Pure Luxury | BMW 7 Series Media Event
St. Petersburg, 2012.
Pure Luxury
BMW 7 Series Media Event
| Client | BMW Group |
|---|---|
| Description | An exclusive event venue is required for the product launch of the new BMW 7 Series. St. Petersburg represents history and culture – the challenge here is to bring together tradition and contemporary luxury. Ballet in its classical form emerged in St. Petersburg. The evening event presents the Mariinsky Theatre ensemble through a series of short appearances transitioning from classical ballet to modern dance, with guests being able to take in the experience from up close. The whole evening is accompanied by film showings covering the venues’ window façades in their entirety thanks to project mapping: a virtual video journey from the time of the tsars through to the present. Media event, brand and product experience, BMW 7 Series: Concept design, planning and implementation for BMW AG. Projection mapping by Grosse8. Incoming agency: Russkie Prostori. |
| Project type | Media Event |
| Countries | Russia |
| Photography | Max Kirchbauer, Andreas Stephan. |
Ballet in its classical form emerged in St. Petersburg. The evening event presents the Mariinsky Theatre ensemble through a series of short appearances to be experienced up close, against a backdrop that is both classical and modern. The whole evening is accompanied by film showings covering the venues’ window façades in their entirety thanks to project mapping: a virtual journey from the time of the tsars through to the present.
