Red and Blue | International Media Event BMW 1 Series

Berlin, 2011.

Red and Blue
| International Media Event BMW 1 Series

Client BMW Group
Description The differentiation of the new BMW 1 Series into various individual lines is reflected in the multifaceted architecture and urban graphic language of the event. A special arrival terminal is installed on the roof of the Berlin airport. The glamorous evening event at the Mediaspree takes the product presentation into the heart of Berlin’s creative scene. Our assignment: concept design, planning, production and implementation of architecture, 2D-communication and lights, as well as planning and implementation of content, design, and dramaturgy for the event.   Concept design, planning and implementation of the evening show for BMW AG. Dance choreographics and multimedia by phase 7, product experience by George P. Johnson.
Project type Media Event
Countries Germany


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