Brand Experience Center BMW Group Switzerland
Dielsdorf, 2016.
Brand Experience Center
BMW Group Switzerland
| Client | BMW AG (Switzerland) |
|---|---|
| Description | In order to support national dealers, over 100 cars are made available for testing by potential customers in Dielsdorf near Zurich. They are equipped with a variety of features you can’t find anywhere else.
A high-class and welcoming hospitality area is added to the technology exhibition spaces. A finely tuned flow of people between different function spaces enables a dramatic experience tailored to the individual visitor. Brand experience center, exhibition, interior design: Concept design, planning and implementation for BMW (Schweiz) AG. |
| Project type | Trade Fairs and Exhibition Design |
| Country | Switzerland |
| Photography | Mark Niedermann, Andreas Stephan |
A high-class and welcoming hospitality area is added to the technology exhibition spaces. A finely tuned flow of people between different function spaces enables a dramatic experience tailored to the individual visitor.
