BMW Motorrad Strategy Days 2015

Munich, 2015.

BMW Motorrad Strategy Days

Client	BMW Motorrad
Description	MAKE LIFE A RIDE is the new Brand Positioning Campaign. The former industrial location in Munich already conveys this new positioning of BMW Motorrad to the guests. The room changes with each act, the dramaturgy “moves” the guests through the scenes, the emotional driving actions with long distances from the depths of the room surround the audience 360 degrees and create an experience which MAKE LIFE A RIDE tangible.
Project type	Staging and Event
Country	Germany
Photography	BMW Group

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