BMW International BMW X5 Dealer Drive
Valencia, 2007.
International BMW X5 Dealer Drive
| Client | BMW Group |
|---|---|
| Description | The temporary 2,500 sqm building, specifically developed for the four-week event, is a physical manifestation of the BMW CI with its both classical and contemporary design language. Blending inside and outside spaces and offering a playful approach to the effect of lines of light and lines of sight, the building gives visitors a truly sensual experience of the brand and its products. The pavillion impresses the industry with its re-use rate of more hen 85% of its materials.
Our assignment: concept, planning, supervision of the production and implementation of the building’s architecture and technical equipment, as well as concept, planning and realisation of content, design and dramaturgy for the entire event. |
| Project type | Trade Fairs and Exhibition Design |
| Country | Spain |
| Photography | Ken Schluchtmann, diephotodesigner |
