Mes Pop Art

Zurich, 2014.

Mes Pop Art
Innovation, Aesthetics and Refinement

Client BMW
Description In June 2014, French auctioneer and racing driver Hervé Poulin, Dr. Horst Avenarius, a pioneer of modern public relations, and BMW Motorsport founder and racing driver Jochen Neerpasch meet at Lake Zurich. The “makers” of the first BMW Art Cars of the 1970s open an exhibition containing six fascinating Art Cars, designed by the artists Alexander Calder, Frank Stella, Roy Lichtenstein, Andy Warhol, Jenny Holzer and Jeff Koons. These Art Cars are rolling sculptures, made not to be objects in a museum but instead to bring art to people on the street. All six cars actually participated in the legendary 24 Hours of Le Mans.   Exhibition, brand and product experience, BMW Art Cars: Concept design, planning and implementation for BMW (Schweiz) AG.
Project type Staging and Event
Country Switzerland
Photography Andreas Stephan


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