Grand Basel 2018
Basel, 2018.
Grand Basel 2018
| Client | Grand Basel / MCH Group |
|---|---|
| Description | The Grand Basel show establishes an entirely new format for dealers, collectors, investors and manufacturers as well as car enthusiasts. It creates new perspectives, bringing together automobiles of the past, present and future in an unrivalled, pioneering setting. It is a completely new approach to presenting, discussing and celebrating the car.
Brand development, exhibition design, architecture, creative direction, media event: Concept design, planning and supervision for MCH Messe Schweiz (Basel) AG. |
| Project type | Trade Fairs and Exhibition Design |
| Country | Switzerland |
| Photography | Grand Basel |
The form of presentation is utterly unique. The exhibition architecture sets great store by the homogeneous presentation of all showcases: an unobtrusive, modular and consistent structure for all exhibitors. Similar to a gallery or an art exhibition, the focus is on the showcases.
Aesthetics and exhibit design are the top priority. The homogeneity of the presentation and comparability of color, shape and everything down to the smallest detail are guaranteed. A specially developed integrated lighting concept provides a daylight quality, playfully interacting with every detail of the exhibit. Nothing distracts the visitor from admiring the masterpieces.
