Grand Basel Corporate Identity
Basel, 2017.
Grand Basel
Corporate Identity
| Client | Grand Basel / MCH Group |
|---|---|
| Description | Grand Basel represents the evolution of an innovative event format; a combination of exclusive motor show, exhibition and auction.
Brand development, corporate identity: Concept design, brand values, graphic design, brand experience, and architecture for MCH Messe Schweiz (Basel) AG. |
| Project type | Graphic design |
| Country | Switzerland |
| Photography | Ken Schluchtmann, diephotodesigner |
The logo is a combination of logotype and logo mark. Depending on the exhibition venue, a specific cut-out is used, referring to different automobile shapes. The logo always includes the venue and the year of the respective show.
From its very beginning, the project has consistently focused on developing a brand – form, structure, nomenclature, design, communication, architecture and experience derive from its positioning, while the vision translates into brand experiences.
Grand Basel represents the evolution of an innovative event format, a combination of exclusive motor show, exhibition and auction. From its very beginning, the project has consistently focused on developing a brand – form, structure, nomenclature, design, communication, architecture and experience derive from its positioning, while the vision translates into brand experiences.
