The Eckart | The Oscar Amongst All Food Awards 2014 – 2016
Munich, 2014, 2015, 2016.
The Eckart | The Oscar
Amongst All Food Awards
| Client | Eckart Witzigmann Academy in Cooperation with BMW Group |
|---|---|
| Description | Uniting creativity, aesthetics, refinement and responsibility: that is the objective of the ECKART, the annual award of the Witzigmann Academy.
The idea is to create the Oscar for creative, innovative and sustainable projects in the area of food, nutrition and cooking. And who could be better suited to creating a media frenzy than the world’s top chefs? It’s a way of bridging the gap from aesthetics and taste to sustainable production and taking action on clean water provision or healthy canteen catering. Stars include Alex Atala, who supports farmers in the Amazon to market old Inca varieties of rice and special types of chili so as to help them develop a viable business model, and Mick Hucknall, the singer of Simply Red, who restored a river to its natural state in Ireland. Media event, evening gala, award presentation: Concept design, planning and implementation for the Witzigmann Academy (in partnership with BMW AG). |
| Project type | Staging and Event |
| Country | Germany |
| Photography | Stefanie Winkler (2013, 2014, 2015, 2016), Michael Tinnefeld, API (2014, 2015, 2016), Andreas Stephan (2015) |
The idea is to create the Oscar for creative, innovative and sustainable projects in the area of food, nutrition and cooking. And who could be better suited to creating a media frenzy than celebrity chefs from around the world? It’s a way of bridging the gap from aesthetics and taste to sustainable production and taking action on clean water provision or feeding communities in a healthy way.
Stars include Alex Atala, who supports farmers in the Amazon to market old Inca varieties of rice and special types of chili so as to help them develop a viable business model, and Mick Hucknall, the singer of Simply Red, who restored a river to its natural state in Ireland.
