MINI at BMW Group Media & Stakeholder Days 2023

Munich, 2023.

Client	BMW Group
Description	With the launch of the new MINI Cooper and MINI Countryman, the brand takes a significant leap forward into a future that is electric, connected and profoundly sustainable. The event, set in a repurposed factory building, captures MINI’s iconic go-kart feeling, blending urban design elements with the raw character of the venue, creating an immersive and fun atmosphere. MINI’s signature circle design element is seamlessly integrated into every aspect of the event: a curved LED wall and circular drive-on stage form a dynamic roundabout where the lifestyles of MINI characters converge in a distinctive urban setting – a vivid expression of the brand’s transformation.Media event, live show at IAA 2023, MINI at BMW Group Media and Stakeholder Days: concept design, planning and implementation for BMW Group.
Project type	Media Event
Country	Germany
Photography	Bluescope

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