Grand Basel Avant Premiere
Basel, 2017.
Grand Basel
Avant Premiere
| Client | Grand Basel / MCH Group |
|---|---|
| Description | Grand Basel presents exceptional automobiles in an exceptional setting. Boldly deviating from the often-nostalgic ambience of established car events, the design allows for high-quality presentation and appreciation of the exhibits against a backdrop reminiscent of modern museums. For the first time, the cars on display will be situated and presented within the wider cultural context of design, architecture and art. Launch event, brand architecture, exhibition design: Concept design, planning and supervision for MCH Messe Schweiz (Basel) AG. |
| Project type | Staging and Event |
| Country | Switzerland |
| Photography | Ken Schluchtmann, diephotodesigner |
Grand Basel will present exceptional automobiles in an exceptional setting. Boldly deviating from the often nostalgic ambience of established car events, the design allows for high-quality presentation and appreciation of the exhibits against a backdrop reminiscent of modern museums.
