Grand Basel Avant Premiere

Basel, 2017.

Grand Basel
Avant Premiere

Client Grand Basel / MCH Group
Description Grand Basel presents exceptional automobiles in an exceptional setting. Boldly deviating from the often-nostalgic ambience of established car events, the design allows for high-quality presentation and appreciation of the exhibits against a backdrop reminiscent of modern museums. For the first time, the cars on display will be situated and presented within the wider cultural context of design, architecture and art.

Launch event, brand architecture, exhibition design: Concept design, planning and supervision for MCH Messe Schweiz (Basel) AG.

Project type Staging and Event
Country Switzerland
Photography Ken Schluchtmann, diephotodesigner

Grand Basel will present exceptional automobiles in an exceptional setting. Boldly deviating from the often nostalgic ambience of established car events, the design allows for high-quality presentation and appreciation of the exhibits against a backdrop reminiscent of modern museums.

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