BMW #NEXTGen
Munich, 2019.
BMW #NEXTGen
| Client | BMW Group |
|---|---|
| Description | A new form of communication is presented at the heart of the BMW brand: media, influencers, premium customers and staff are invited to an all-day event at BMW Welt in Munich. Diverse interactive offerings and product experiences are presented together with a product show, guaranteeing an amazing brand experience. Product show, creative direction, graphic design (as part of media/brand event): concept design, planning and implementation for BMW Group. |
| Project type | Trade Fairs and Exhibition Design / Staging and Event |
| Country | Germany |
| Photography | Manuel Nagel |
Instead of a speaker-centered event, interactive offerings and product experiences are provided in many different forms and in many different parts of a BMW Welt whose very architecture has been transformed. An amazing brand experience comes guaranteed.
