Joy Defines the Future | BMW at the IAA 2009

Frankfurt, 2009.

Joy Defines the Future
BMW at the IAA 2009

Client BMW Group
Description A first worldwide: over the course of two weeks, products are presented by being driven on a 300m-long circuit in a trade fair hall – this innovative driving activity is the highlight of the International Frankfurt Motor Show (IAA). The press conference and live shows make full use of all 10,000m2 and dovetail with the exhibition areas for an emotional and engaging experience for over 800,000 visitors. The design is awarded a Silver Lion in Cannes and receives many other awards. The successful concept is retained until 2015.   Trade fair stand design, media event, brand and product experience at the Frankfurt Motor Show (IAA), 2009: Concept design, planning and implementation for BMW AG. Media production by gate.11 GmbH
Project type Media Event
Countries Germany
Photography Ken Schluchtmann, diephotodesigner


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