BMW Group Press Conference at the IAA 2013

Frankfurt am Main, 2013.

BMW Group Press Conference
at the IAA 2013

Client BMW Group
Description The press conference at the IAA Frankfurt Motor Show aims to demonstrate the strength of the BMW Group’s brands – in a way that is as emotionally charged and sustainable as possible. This is a huge challenge given how high the bar has been raised in recent years with the “innovative driving activity” on the motor show stage.   An entire trade fair hall is transformed into a huge stage on which 60 cars are extravagantly choreographed for 1,000 guests over the course of 30 minutes and 5 acts: The power of brands.   Media event, live show at IAA 2013, BMW Group press conference: Concept design, planning and implementation for BMW AG. Media production by gate.11 GmbH. Lighting by Rolf Derrer
Project type Media Event
Country Germany
Photography Ken Schluchtmann, diephotodesigner

An entire trade fair hall is transformed into a huge stage on which 60 cars are extravagantly choreographed for 1,000 guests over the course of 30 minutes and 5 acts: The power of brands.

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