BMW Vision Neue Klasse Launch

Munich, 2023.

Client	BMW Group
Description	With the BMW Group Media & Stakeholder Days 2023, the BMW Group celebrates the world premiere of the Vision Neue Klasse, just ahead of the official opening of IAA Mobility 2023. A former industrial hall is transformed into a modern piazza, where 700 guests embark on an immersive journey into the future of mobility. Kinetic elements, ethereal spaces and seamlessly integrated media walls embody the central theme of transformation. Far more than a traditional car presentation, the event is a poetic fusion of architecture, film, light and live music, bringing the essence of the Vision Neue Klasse to life within the space.Media event, live show at IAA 2023, BMW Group Media and Stakeholder Days: concept design, planning and implementation for BMW Group.
Project type	Media Event
Country	Germany
Photography	Uwe Fischer für BMW Group, Bluescope

BMW Vision Neue Klasse Launch

Return to Project portfolio

...

This is a unique website which will require a more modern browser to work!

Please upgrade today!

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
CookieLawInfoConsent	session	Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie.
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics, the number of visitors, bounce rate, traffic source, etc.

Cookie	Duration	Description
_ga	session	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_ga_CTQSDWDXWG	session	This cookie is installed by Google Analytics.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.

Performance

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Cookie	Duration	Description
_gat	1 minute	This cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites.