BMW RadºHub Events

Berlin, London, Munich, 2023-2025.

Client	BMW Group
Description	At the heart of the rad°hub is a diverse community with a wide variety of backgrounds. Participants are individually selected. They have influence and an open mind, advance progress and work on an interdisciplinary basis to shape the future in a way that it remains liveable. The community also consists in part of BMW Group representatives from various areas of the company who are actively involved in driving the change. Facing many upcoming global challenges that we can only master while working together, the rad°hub created a platform to gather people from various disciplines to collaborate and exchange points of view over life in 2050. The goal is to join forces, co-create on an eye-level and shape visions on solutions to ensure a sustainable future.Event concept for rad°hub: content development, participant research, design, planning, and implementation for BMW Group.
Project type	Staging and Event
Country	Germany, UK
Photography	Sophie Harbinson, London for BMW Group; Gudrun Muschalla for BMW AG; Bluescope

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