BMW iX3 / Neue Klasse – World Premiere

Munich, 2025.

Client	BMW Group
Description	In Munich, BMW unveiled the iX3 not just as a new model, but as the opening chapter of a bold transformation—captured under the vision “From Focus to Expansion.” Infront of 700 international guests, the Eisbach Studios became a stage for the future of mobility. The BMW iX3 / Neue Klasse presented its leading character, in good company with heritage icons and visionary concept cars. They were all framed by a breathtaking 30-meter kinetic mirror and LED installation that seemed to bend space itself. Light, movement, and media blended into a seamless narrative. The presentation flowed from keynote moments and vehicle reveals into an immersive world of experiences—supported by curated exhibition zones and a dedicated media studio where new content was born. It wasn’t just a premiere. It was a glimpse into the road ahead for BMW.
Project type	Media Event
Country	Germany
Photography	@Tiefenpixel Michael Naumann

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