All Around The Globe | BMW i3 Media Event
Beijing, London, New York, 2013.
All Around The Globe
| BMW i3 Media Event
| Client | BMW Group |
|---|---|
| Description | An extraordinary presentation is developed for the global launch of the company’s first all-electric car: the new BMW i3 is presented to the press at a global media event that takes place simultaneously in Beijing, London and New York. For the unveiling, each of the cities is hooked up via a live satellite feed. Norbert Reithofer takes the stage in New York, Harald Krüger in Beijing and Ian Robertson in London. Media event, live show via satellite, product presentation of the BMW i3: Concept design, planning and global implementation for BMW AG. Project management and event services by George P. Johnson GmbH |
| Project type | Media Event |
| Countries | USA, UK, China. |
| Photography | Andreas Stephan (New York); BMW AG (Beijing, London, New York) |
