BMW i3 Neue Klasse World Premiere

Munich, 2026.

BMW i3 Neue Klasse
World Premiere

Client	BMW Group
Description	In Munich, under the striking brutalist roof of BMW Park, BMW Group unveiled the next-generation BMW i3 with confidence and decisive step into this new era. This milestone moment was shared together with employees, partners, collaborators, and all those contributing to the future of mobility. From large-scale LED installations to precisely orchestrated keynote moments, curated exhibition spaces, and vehicle reveals, every element of the experience was designed to reflect the significance of the launch. The result was a joyful, deeply moving and electrifying presentation of the BMW i3 Neue Klasse.
Project type	Media Event
Country	Germany
Photography	Tom Kirk Patrick Fotografie

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