BMW Art Car | Julie Mehretu

New York, Paris, 2023-2024.

Client	BMW Group
Description	Internationally renowned artist Julie Mehretu creates the next BMW Art Car, which competes in the 24 Hours of Le Mans in June 2024. Julie Mehretu presents the 20th BMW Art Car, merging her artistic vision with a personal passion for automotive design and speed. She masterfully brings dynamism into form, transforming one of her monumental two-dimensional pictorial motifs into a three-dimensional masterpiece. Throughout this creative process, the BMW M Hybrid V8 racing car prototype becomes the canvas for Mehretu’s multi-layered art, marking a new chapter in the tradition-rich BMW Art Car Collection.Media event, BMW Art Car at Guggenheim Museum, New York, and Centré Pompidou, Paris: concept design, graphic design, planning and implementation for BMW Group.
Project type	Staging and Event
Country	USA, France
Photography	Paris: BFA; New York: BFA, Bluescope

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